Visual Identity & Brand Guidelines

From typography and color palette to custom patterns and illustration styles, we build out entire distinctive visual identities and the tools to execute with confidence.

40+

Full identity systems rolled out across digital and print

45%

Increase in brand consistency reported after visual overhaul

What We Deliver

Look Consistent. Feel Cohesive.

We help you build a brand universe—fonts, colors, grids, and guidelines that keep everything beautifully aligned.

Core Visual System
Design Elements
Brand Guidelines Book
Asset Toolkit
Motion Identity
Do’s and Don’ts
Our Thoughtful Process
Behind Every branding We deliver
Step 1
Briefing
Deliver naming brief survey to client stakeholders to gather initial ideas and guidance
Step 2
Exploration
Ideate initial long-list of viable options based on strategic, linguistic, legal, and digital considerations and requirements
Step 3
Iteration
Work collaboratively with clients to narrow in on options, refine the brief, and deliver additional rounds of options
Step 4
Selection
Determine final naming selections and work with client on proper legal clearance, final considerations, and next steps for securing the foundation of the brand name
Broadwater Capital
Logo Design
Visual Identity & Brand Guidelines
Marketing Collateral
Bizi
Marketing Collateral
Website Design & Development
Mindful Growth Partners
Logo Design
Visual Identity & Brand Guidelines
Website Design & Development

LET'S BUILD YOUR BRAND'S FUTURE.

Branding and design are about more than just aesthetics. We’re here to help you solve problems, tell stories, and create lasting impressions.