Mindful Growth Partners Thompson & Prince | Brand Strategy & Design Consultancy

Project Overview

Mindful Growth Partners is a fast-growing firm that provides a wide spectrum of high-quality services to insurance providers across the United States, from claims processing to technology support.

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Client :

Mindful Growth Partners

Industry :

Organizational Development & People Strategy

Services :

Logo Design

Visual Identity & Brand Guidelines

Website Design & Development

OUR PROCESS

Define Your Project Needs

We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.

Design

We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.

Implementation

We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.

Project Overview

Evolving Identity, Preserving Soul

The updated logo for Mindful Growth Partners reflects both clarity and character. We refined the original mark—based on three interlocking shapes—to create a more fluid, approachable symbol that scales beautifully across formats. The softened edges and rounded geometry add warmth, echoing the firm’s people-first mission. The refreshed identity feels modern, but remains rooted in the brand’s legacy of balance, connection, and continuous growth.

Typography & Visual Foundations

Bold Typography, Human Touch

We chose Outfit for its geometric balance and soft curves—striking the perfect tone between professionalism and approachability. Paired with an expressive symbol system and vibrant color palette, this typography reinforces Mindful Growth’s belief in clarity, confidence, and connection across every brand touchpoint.

From Structure to Story

We completely overhauled the digital experience. This included reorganizing content, clarifying navigation, and adjusting the tone to create a more conversational feel.

Client testimonials

“Entire process was complete in less than 1 month. Incredibly efficient and timely with delivery of assets along the way. I never waited more than a few days for the next stage in the process. Always incredibly responsive with any questions. The quality of their work was above and beyond my expectations. I truly loved all 10 of the first round of logos. Secondarily, the efficiency and speed of the process was incredible. There were very clear expectations set at the start and they were matched to at.”