We apply a rigorous, creative, and strategic process to craft company and product names that are original, ownable, and impactful.
14
Our process aims to go from zero to confirmed brand name in 14 days - two business weeks
50+
Each naming process typically delivers over 50 viable brand name options for our clients’ consideration.
What We Deliver
Thoughtful naming, served up fresh
What’s in a name? A lot, actually. We collaborate with our clients to deep-dive and explore a wide range of naming options, taking into account competition, growth plans, consumer perceptions, and more.
Brand Discovery
Name Ideation
Name Validation
Global Fit Check
Domain & Trademark Help
Tagline Creation
The Thoughtful Process
Behind Every NAME We DELIVER
Step 1
Briefing
Deliver naming brief survey to client stakeholders to gather initial ideas and guidance
Step 2
Exploration
Ideate initial long-list of viable options based on strategic, linguistic, legal, and digital considerations and requirements
Step 3
Iteration
Work collaboratively with clients to narrow in on options, refine the brief, and deliver additional rounds of options
Step 4
Selection
Determine final naming selections and work with client on proper legal clearance, final considerations, and next steps for securing the foundation of the brand name
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