Freshquote Thompson & Prince | Brand Strategy & Design Consultancy

Project Overview

Freshquote is a sleek insurance comparison tool that links users with licensed advisors and leading carriers, saving them time and money. It automates quotes and monitors renewals, making sure customers snag the best deals effortlessly.

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Client :

Freshquote

Industry :

Insurance Technology (Insurtech)

Services :

Logo Design

Visual Identity & Brand Guidelines

OUR PROCESS

Define Your Project Needs

We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.

Design

We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.

Implementation

We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.

Project Overview

Simple, Friendly, and Built to Build Trust

We redesigned the Freshquote logo to feel more open, modern, and trustworthy—without losing its approachable charm. The new symbol reflects clarity and care, using soft forms and balanced geometry to represent how Freshquote simplifies complex decisions. It’s bold enough to stand out across platforms, yet calm enough to feel personal in every interaction.

VISUAL IDENTITY & BRAND SYSTEM

Confident Colors, Friendly Fonts

The Freshquote identity combines warmth and clarity—balancing professional trust with everyday approachability. We chose Poppins for its bold, modern feel and paired it with a softer serif for added character in supporting moments. The palette features bright greens, deep blues, and grounded neutrals, helping the brand feel vibrant and reassuring across every touchpoint—from dashboards to marketing.

Designed for Simplicity. Built for Trust.

We reimagined the Freshquote experience to make insurance shopping feel intuitive—from quote to renewal. We focused on streamlining content, decluttering the interface, and guiding users clearly through carrier comparisons and policy decisions

Client testimonials

We had a great experience working with Thompson & Prince on our new logo/brandmark and brand guidelines. Chris and his team were super collaborative, always open to feedback, and gave us several strong options to react to. They delivered on time, on budget, and the final outcome truly captures the spirit of our brand.”