Allied American USA Thompson & Prince | Brand Strategy & Design Consultancy

Project Overview

Allied American is a fast-growing firm that provides a wide spectrum of high-quality services to insurance providers across the United States, from claims processing to technology support.

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Client :

Allied American USA

Industry :

Real Estate

Services :

Logo Design

Visual Identity & Brand Guidelines

Marketing Collateral

Website Design & Development

OUR PROCESS

Define Your Project Needs

We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.

Design

We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.

Implementation

We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.

Project Overview

Modernizing while Respecting legacy

We refreshed Allied American’s tried-and-true “three-triangle” logo in a way that made it tighter, cleaner, and more modern. Most importantly, the new logo is more legible across all sizes big and small, in order to be recognized as a national brand across all types of media. As a final touch, we softened the angular corners of the triangles as a nod to the firm’s human touch.

Brand Refresh & Visual Language System

Modernizing the Brand With Bold, Strategic Design

To better reflect Allied American USA’s dynamic services, we revamped their visual identity with a fresh design system. Building on their black-and-red foundation, we introduced a bolder red, deeper neutrals, and an electric blue accent for enhanced visual hierarchy. The updated typography—Barlow Semi Condensed for headlines and Arial for body text—provides authority and clarity across all platforms. This refined palette and font system now create a more cohesive and modern brand experience.

Digital Experience

We completely re-designed the Allied American USA website experience, from content, copy, and information architecture, to the nuances of UX, UI, and important data collection user flows.

Client testimonials

“We've received a lot of positive feedback on our website overall. Chris did an exceptionally good job of taking the time to understand our business and what sets us apart from our competitors. He provided a lot of helpful feedback and pushback when necessary as I developed and provided content. They were very accommodating and flexible around our schedule as we became busy with other tasks. Chris sent us reminders to help keep us on track throughout the process, diligently working around a set agenda. We primarily spoke through email and over the phone. In addition to the quality of their work, they're very good about taking the time to understand client business challenges and goals. Their strong attention to detail helped us market ourselves better in our industry.”