Freshquote Thompson & Prince | Brand Strategy & Design Consultancy

Project Overview

Freshquote is a fast-growing firm that provides a wide spectrum of high-quality services to insurance providers across the United States, from claims processing to technology support.

Client :

Freshquote

Industry :

Finance

Services :

Visual Identity & Brand Guidelines

OUR PROCESS

Define Your Project Needs

We worked closely with Allied American’s leadership to determine the best processes and timeline for efficiently modernizing their brand over just a few short months.

Design

We re-imagined and modernized the Allied American brand, designing clean, modern, reusable visual elements that will be efficiently and consistently applied for years to come across a wide variety of media channels.

Implementation

We put our new brand elements to work in both digital and physical forms, from updated copy succinctly describing business offerings, to exciting new colors, fonts, and photography.

Logo Design

Modernizing while Respecting legacy

We refreshed Allied American’s tried-and-true “three-triangle” logo in a way that made it tighter, cleaner, and more modern. Most importantly, the new logo is more legible across all sizes big and small, in order to be recognized as a national brand across all types of media. As a final touch, we softened the angular corners of the triangles as a nod to the firm’s human touch.

Visual identity & Brand guidelines

Bold & Modern Typography

We took the company’s simple black and red color palette and expanded it with a bolder red, and more nuanced shades of black and white to create multi-layered design experiences. And for attention-grabbing secondary elements, we added a strong electric blue to the mix.

A Vibrant New Color Palette

We hand-selected a bold set of sans serif typefaces for the brand, allowing for headers to stand out, and for body content to be easy-to-read on the web across devices, which is particularly important for a company working with insurance claims adjusters out in the field on a daily basis.

Brand Collateral

We worked closely with the company’s leadership to craft simple, clean, and striking marketing materials – including the business cards shown here – for trade shows and working with insurance provider clients & adjusters out in the field.

Client testimonials

I think these are pretty good, but since you can access the figma, I assume you can create your own copy and update proportions / layouts as needed. As discussed yesterday, if you provide me guidance on the number of assets you need, proportions, etc for the layout you're creating for case study pages, we can have some more delivered exactly to your specifications. I know you have this capability in-house, but I'd rather you focus your time on the web design / dev element, and I'll have my designers provide assets as support wherever needed.